Blogs

Featured Articles & Posts

B2B Marketers Bank on Email for Lead Gen and ROI

By Paula Chiocchi on 2017-03-08

7 Ways Email Marketers Can Land a Job Promotion

By Paula Chiocchi on 2016-08-17

140 Reasons Email Marketing Is Not Dead

By Paula Chiocchi on 2016-03-16

How to Fix B2B Data Decay: Part 1

Blog post By Paula Chiocchi on 2020-01-06

4 Ways for B2B Marketers to Reach SMBs

Blog post By Paula Chiocchi on 2020-12-16

Tell Me A Story: How to Boost Your B2B Storytelling

Blog post By Paula Chiocchi on 2020-04-22

5 Rules of B2B Engagement During Challenging Times

Blog post By Paula Chiocchi on 2020-04-15

Four Trends Powering ABM to the Next Level

Blog post By Paula Chiocchi on 2019-12-06

Got SMBs? 5 Proven Tips for Reaching SMB Prospects

Blog post By Paula Chiocchi on 2019-09-18

5 Ways to Give B2B Buyers What They Want

Blog post By Paula Chiocchi on 2019-08-28

6 Tips for Communicating Brand Values via Email

Blog post By Paula Chiocchi on 2019-07-17

4 Ways to Ensure Your B2B Content Is Engaging

Blog post By Paula Chiocchi on 2019-07-10

5 First Steps for Email Personalization

Blog post By Paula Chiocchi on 2019-06-19

5 Simple Ways to Level Up Email Engagement

Blog post By Paula Chiocchi on 2019-04-10

Webinars That Drive Leads: 6 Tips for Marketers

Blog post By Paula Chiocchi on 2019-04-03

3 Simple Ways Marketers Can Impact Revenue

Blog post By Paula Chiocchi on 2018-08-01

4 Ways to Successfully Market and Sell to SMBs

Blog post By Paula Chiocchi on 2018-06-20

Five Mid-Year Email Marketing Trends to Watch Now

Blog post By Paula Chiocchi on 2018-05-23

6 Ways to Make Your Summer Email Campaigns Shine

Blog post By Paula Chiocchi on 2018-05-16

6 Ways Marketers Can Unlock Data to Drive Revenue

Blog post By Paula Chiocchi on 2018-04-11

6 Fast Tips for Increasing Email Campaign Success

Blog post By Paula Chiocchi on 2018-03-28

6 Ways Email Can Support Account-Based Marketing

Blog post By Paula Chiocchi on 2018-02-21

Why Marketers Are Counting Their Email Blessings

Blog post By Paula Chiocchi on 2017-11-22

4 Ways to Nurture the Customer Journey with Content

Blog post By Paula Chiocchi on 2017-08-23

My Best Advice for Acquiring More B2B Customers

Blog post By Paula Chiocchi on 2017-06-14

No Respect for Email Marketing?

Blog post By Paula Chiocchi on 2017-05-24

Here They Come: 7 Gen Z Email Marketing Tips

Blog post By Paula Chiocchi on 2017-05-10

My High Level Wisdom about Working with Millennials

Blog post By Paula Chiocchi on 2017-04-19

6 Steps to Effective Account-Based Email Marketing

Blog post By Paula Chiocchi on 2017-01-25

Six Email Retargeting Ideas for 2017

Blog post By Paula Chiocchi on 2017-01-11

5 Mobile Marketing Must Knows

Blog post By Xverify on 2016-12-15

7 Ways Email Marketers Can Land a Job Promotion

Blog post By Paula Chiocchi on 2016-08-17

6 Simple Keys to B2B Email Segmentation Success

Blog post By Paula Chiocchi on 2016-08-10

5 Steps to Better B2B Email Marketing Data

Blog post By Paula Chiocchi on 2016-06-16

5 Simple Steps to Better Email Engagement

Blog post By Paula Chiocchi on 2016-05-25

Happy Holidays!

Blog post By Paula Chiocchi on 2015-12-23

5 B2B Email Marketing Lessons Learned from Top CMOs

Blog post By Paula Chiocchi on 2015-09-09

Is Email Marketing Dead? 5 Things You Need to Know

Blog post By Paula Chiocchi on 2015-08-26

Five Email Essentials Every Marketer Must Know

Blog post By Paula Chiocchi on 2015-06-24

Targeting SMBs: Five Proven Tips for B2B Marketers

Blog post By Paula Chiocchi on 2015-06-10

5 Automated Emails Every B2B Marketer Must Master

Blog post By Paula Chiocchi on 2015-06-03

My Top 10 Tips for Crafting Better B2B Emails

Blog post By Paula Chiocchi on 2015-05-15

State of Email Marketing Report: 6 Top Takeaways

Blog post By Paula Chiocchi on 2015-04-22

5 Reasons Why Email Marketing is Recession Proof

Blog post By Paula Chiocchi on 2015-04-15

Intent Monitoring: 5 Things Marketers Need to Know

Blog post By Paula Chiocchi on 2015-03-09

Top 10 Takeaways About Email List Growth

Blog post By Paula Chiocchi on 2015-02-25

5 Top Marketing Trends to Watch in 2015

Blog post By Paula Chiocchi on 2014-12-17

3 Social Media Tips Every Business Can Use

Blog post By Paula Chiocchi on 2014-11-20

DOWNLOAD YOUR FREE ebook

At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.

  • The Executive's 15-Minute Guide to Building a Successful Email Marketing Database

  • A 15-Minute Guide to Fortune 2,000 Businesses and Executives

  • Five Best Practices for Using Email Marketing to Target SMBs